Who we work with


We work with Coffee Washing Stations (CWS) across East Africa by starting in Rwanda, who have demonstrated a deep level of profession and addicted to Excellency in their daily activities, have clearly articulated vision, mission, and leadership structure, desire to grow, learn, and improve and high desire to uplift and improve the welfare of the community (Coffee Farmers).

Odoo • Text and Image
Odoo • Text and Image

Marketing Strategy 


In order to beat our competitors on the market we have a team of professional developers who designed a platform (Mobile App and Web App) which are used to make orders online and assess some of the available different varieties of coffee. We are also opening different franchises on different continents so that our clients get access to our products in simplest manner. We are also organizing door to door marketing in different institutions which are operating in Rwanda like banks, telecom companies, factories as a way of implementing government plan of mobilizing and educating Rwandans how to drink Coffee. 

Competition Strategy


Afro Coffee Traders is a customer centered which means that we highly rely on customer's satisfaction. Our success is to have an everlasting experience among our customers, partners and the farmers. That means, we appreciate customer feedback on our products regarding what should be corrected, rectified. We track impact among our farmers and share the success stories on our platforms.

Odoo • Text and Image